13878212

Wall Art and Photo Gifts from Mary Evans Picture Library

13878212

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32328540

© Aviation Ancestry

VISUAL DESCRIPTION
The image is a vintage advertisement for DOT Slide Fasteners, which are essentially zippers. The ad features the tagline "Out of the Service. . . and into Zippers!" suggesting that men who have returned from military service are now adopting civilian clothing equipped with convenient slide fasteners instead of buttons. On the left side of the ad, there's an illustration of a man in a military uniform carrying a duffel bag over his shoulder, implying he has just finished his service. On the right side, another man is depicted striking a confident pose while wearing trousers with a prominent zipper at the front. The text below reinforces this transition: "The War has conditioned thousands of men in the slide-fastener habit, for quick fastening and unfastening. For these men, buttons have gone to join spats and quill pens as things of the past. " At the bottom is the brand name "DOT SLIDE FASTENERS" along with information about their company location: CARR FASTENER CO. , LTD. , STAPLEFORD, NOTTINGHAM. This advertisement reflects post-war cultural shifts where convenience and modernity were being embraced in everyday life through simple innovations like zippers replacing traditional buttons on clothing.

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