13878300

Wall Art and Photo Gifts from Mary Evans Picture Library

13878300

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32328648

© Aviation Ancestry

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> Mary Evans Prints Online > New Images July 2023

> Popular Themes > Money

VISUAL DESCRIPTION
The image shows a vintage advertisement for Guest, Keen & Nettlefolds, Limited, commonly known as GKN. The ad features two halves of a broken object that has been put back together with the bold statement "WE FIX IT. . . " across the break. Below this visual metaphor for repair and assembly solutions is the company's name and additional text explaining their services. The accompanying text emphasizes that while there are many ways to fix one thing to another, GKN specializes in finding the most suitable method given any particular circumstance. They highlight their daily engagement in solving various assembly problems and boast about their expertise as manufacturers of all kinds of fastening devices. GKN positions itself as a time- and money-saving option for customers who involve them early on in their projects—specifically during the planning or blueprint stage. The end of the ad mentions that GKN's Advisory Bureau located on Heath Street in Birmingham is open to cooperating with those interested in modern fastening devices and assembly methods. This advertisement likely dates from an earlier part of the 20th century when print ads were a primary means of business promotion, emphasizing service reliability and technical support from established companies like GKN.

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