13878963

Wall Art and Photo Gifts from Mary Evans Picture Library

13878963

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32329654

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for "Celastoid Clear Sheeting, " which appears to be a product used in the aircraft industry, as indicated by the text and imagery. The ad features an array of items made from Celastoid, including what looks like sheets or panels of material, possibly used for windows or windshields given their transparency and association with aviation. A model airplane is prominently displayed above the products, emphasizing its relevance to aircraft manufacturing. The caption at the bottom reads: "FORMS PERFECTLY AND STAYS PUT. . . " suggesting that this material was marketed for its ease of molding and durability once installed. Additional text on the left side states: "WE ARE READY WITH INFORMATION. ASSISTANCE AND SERVICE. . . ", indicating that British Celanese Limited offered customer support. At the center bottom is information about the company behind Celastoid—British (Celanese) Limited—with an address at Clea House Square, London W1, complete with a telephone number (Mayfair 6262), offering insight into historical business practices such as providing direct contact details in advertisements. Overall, this image captures both a specific product's marketing strategy during its time and provides some context regarding materials technology associated with mid-20th-century aviation industries.

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