13879073

Wall Art and Photo Gifts from Mary Evans Picture Library

13879073

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32329894

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Boroughs > Kingston upon Thames

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for Cellon Ltd. , featuring three biplanes flying in formation above stylized waves. The ad emphasizes the benefits of using Cellon dope, a type of lacquer used to waterproof and protect aircraft fabric against elements like water, air, oil, and petrol. It claims that this product ensures safety and reliability for aircraft operating over the sea by reducing hazards associated with sea-flight. The text highlights that leading aircraft constructors such as Short Bros. Ltd. , known for their "Calcutta" seaplane, use Cellon-doped materials throughout their builds. The headline reads "CELLON - The Dope Of Proved Efficiency, " which suggests confidence in the product's performance based on experience and testing. Below the main body of text is additional information about the company: "Cellon Ltd. , Upper Ham Road, Kingston-on-Thames. " This provides potential customers with contact details should they be interested in purchasing or learning more about Cellon products. The overall design of the advertisement reflects early 20th-century graphic styles with its simple black-and-white imagery and straightforward typography aimed at an audience involved in aviation manufacturing or maintenance during that era.

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