13879074

Wall Art and Photo Gifts from Mary Evans Picture Library

13879074

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32329896

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Boroughs > Kingston upon Thames

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for Cellon, described as "the Dope of Proved Efficiency. " The ad emphasizes the reliability and performance of Cellon products in the aviation industry. It features bold typography with varying font sizes to draw attention to the brand name and its product's key attribute—efficiency. A large black circle with concentric white rings centers around the word 'CELLON, ' creating an eye-catching graphic element that suggests precision or a target, which could be metaphorical for their aim at quality and excellence. The text on the right side explains that modern aircraft are constructed to withstand extreme conditions, implying that they require high-quality materials like those provided by Cellon. It mentions that their lacquers meet D. T. D. specifications for metal parts, cockpits, propellers, etc. , suggesting compliance with certain standards or regulations relevant at the time. At the bottom left corner is additional information about Cellon Ltd. , including contact details in Kingston-Upon-Thames and a note indicating it contains British and foreign patents—a statement likely meant to underscore innovation and global reach. Overall, this image captures a historical marketing approach where emphasis was placed on durability and meeting rigorous demands through certified products in industries such as aerospace manufacturing.

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