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13879085
Wall Art and Photo Gifts from Mary Evans Picture Library
13879085
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32329920
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Cellon, " featuring the tagline "DOPED with CELLON. " The ad promotes Cellon as a dope (a type of lacquer or varnish) that provides proven efficiency for aircraft finishes. It includes two black and white photographs of biplanes from the early 20th century. The top photo shows an Avro 504K, indicated by the text "AVRO '504K' Southampton, " depicting the plane in flight with its dual wings clearly visible and pilot aboard. The bottom photo presents another biplane, likely also an Avro model, stationed on the ground with its propeller facing forward and a person standing beside it, giving a sense of scale. The text within the advertisement claims that machines illustrated are typical examples of aircraft finished with Cellon dopes. It specifically mentions Avro "504" continental machines in service among some of the best Anglo-Saxon armies, suggesting widespread military use at that time. It further states that these machines were doped with Cellon Dopes to provide efficiency and excellence. The ad concludes by mentioning Cerric Cellulose Lacquers compatibility with D. T. D specifications for metal parts, cowlings, propellers etc. , inviting inquiries about particulars upon application. At the bottom right corner is a logo indicating B. S. A. C approval (which may refer to British Standards Aircraft Committee), adding credibility to their product claim. Lastly, there's information about where to contact CELON LTD. , located on Upper Ham Road, KINGSTON-ON-THAMES – which indicates this company was based in England – along with credentials such as contractors to H. M. Air Ministry and Foreign Governments.
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