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13879583
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32330662
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Britannia Dope, " a product presumably used in the early aviation industry. The ad features bold, capitalized text at the top reading "BRITANNIA DOPE" with the word "TRADE MARK" just above it to indicate that Britannia Dope is a registered trademark. Below this title, there's an image of an airplane flying high in the sky, emphasizing its use in aviation. The plane appears as a dark silhouette against a lighter background which might be either clouds or sky, illustrating how clear and unobtrusive this dope would make aeroplanes look when applied—hence their slogan: "CLEAR AS SILVER GLASS. " The bottom section of the ad contains additional promotional text stating that Britannia Dope renders aeroplanes almost invisible—a selling point likely related to military applications during times when aircraft stealth was advantageous. For further information about the product, potential customers are instructed to contact Robert Ingham Clark & Co. , located at Caxton House London SW1. This address suggests that the company was based in London, England. Overall, this advertisement reflects historical practices within both marketing and aviation maintenance from an era when such technologies were still relatively new and rapidly developing.
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