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13879608
Wall Art and Photo Gifts from Mary Evans Picture Library
13879608
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32330698
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Excelero Brand Aircraft Paints, Colors, Varnishes" by Jos. Freeman, Sons & Co. , Ltd. The ad features bold typography with the word "colors" encircled in the center to emphasize their paint products. At the top of the circle are illustrations of two biplanes flying diagonally towards opposite corners of the ad, suggesting that these paints are specifically designed for aircraft. Below the central design is additional information including "To Aid Approved Specifications, " indicating that their products meet certain standards. The company's contact details are provided at the bottom: "Wandle Color Works Wandsworth - S. W. 18. " with telephone numbers listed as well ("Battersea 596 - Putney 86. "). It also mentions that Jos. Freeman, Sons & Co. , Ltd was established in 1776, highlighting its long history and presumably its experience in manufacturing quality products. Overall, this image captures an early 20th-century marketing approach for specialized industrial products such as aviation paints and varnishes during a time when aviation technology was rapidly advancing.
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