13880259

Wall Art and Photo Gifts from Mary Evans Picture Library

13880259

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32332026

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement featuring large, bold letters "T E L" diagonally across the page. The ad begins with an apology for any confusion about what "T. E. L. " stands for, clarifying that it does not represent "telephone, " but rather stands for tetraethyl-lead. It goes on to describe tetraethyl-lead as a substance chemists have discovered to be the best anti-knock additive for petrol (gasoline). The text emphasizes that T. E. L. is the component that constitutes the "plus" in BP Plus gasoline, and encourages consumers to buy it to prevent engine knock. The overall design of the ad uses strong contrast and typography to draw attention and convey its message effectively.

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