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13880864
Wall Art and Photo Gifts from Mary Evans Picture Library
13880864
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32332470
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for National Benzole Mixture, which was a British brand of benzole blend fuel. The ad features an illustration of two men in suits at a gas station; one is fueling up his car while the other observes. Above them, bold text exclaims "What a wonderful difference it makes when you use NATIONAL. " Below the illustration, there's promotional copy that extols the virtues of National Benzole as being rich in aromatic hydrocarbons for maximum power with minimum residue and quicker acceleration combined with sweeter running. The ad further emphasizes that using National carries users further due to its weight being less than imported fuels and highlights its British production by coal, steel, gas, and iron industries. It assures customers of high-quality engine performance coupled with fuel economy. At the bottom center is the prominent logo for "National" along with "Benzole Mixture" written underneath it. At the very bottom are additional details stating that National Benzole Co. , Ltd. , located at Wellington House, Buckingham Gate, London SW1 is responsible for distributing this product which was entirely owned by producers of British Benzol. The overall message conveys pride in national (British) industry and implies superior quality through local production methods.
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