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13880914
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32332556
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VISUAL DESCRIPTION
Vintage Advertisement: "CONFIDENCE - FLY ON NATIONAL BENZOLE MIXTURE" This black and white image features a bold advertisement from an earlier era, promoting the National Benzole Mixture as a trusted aviation fuel. The word "CONFIDENCE" is prominently displayed at the top in large, capital letters, suggesting that pilots can rely on this product for their flying endeavors. Below this declaration, an illustration of a biplane soars through cloudy skies, emphasizing the theme of flight and reliability. The plane's confident ascent among the clouds visually reinforces the message of trustworthiness associated with using National Benzole Mixture. At the bottom part of the ad is another call to action with "FLY ON NATIONAL, " followed by larger text spelling out "BENZOLE MIXTURE. " This indicates that National Benzole was not just any fuel but specifically formulated for high performance or perhaps even specialized aviation use. A seal-like emblem featuring what appears to be a lion within a shield adds an official touch to the advertisement and is positioned directly below these words. It provides further assurance about the quality and heritage of the product being advertised. The fine print at very bottom identifies 'National Benzole Company Ltd. , ' along with its address at 'Wilton House, Buckingham Gate, London, ' indicating where one could find more information or purchase this aviation mixture during that time period. Overall, this image captures both historical advertising practices and graphic design elements from when air travel was still in its adventurous early days.
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