13880917

Wall Art and Photo Gifts from Mary Evans Picture Library

13880917

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32332560

© Aviation Ancestry

VISUAL DESCRIPTION
The image is a vintage advertisement featuring an illustration of two figures shaking hands. On the left, there's a classical representation of Mercury, the Roman messenger god, known for his speed and often depicted with wings on his helmet and feet. He is congratulating the figure on the right, who appears to be a racing driver wearing period-appropriate gear including goggles and a leather helmet. Above them are words exchanged in their handshake: "Good work, John. You've proved it's the fastest motor spirit that motorists can buy. " This implies that 'John' has achieved some notable feat related to speed. Below this interaction is bold text stating "WORLD'S 24-HOUR RECORD" followed by details of the record: "3603^9 miles at 150^12 m. p. h. " It suggests that someone named John Cobb broke this record using National Benzole Mixture as fuel. At the bottom of the image are larger texts promoting "JOHN COBB" and "NATIONAL BENZOLE MIXTURE, " indicating that he used this specific product during his achievement. The last line encourages consumers with: "You can buy the identical spirit from any 'NATIONAL' pump, " suggesting that customers can purchase the same high-quality fuel used by John Cobb in their own vehicles. This ad combines mythology with modern (for its time) achievements to create an aspirational message about speed and performance linked directly to a consumer product—National Benzole Mixture gasoline.

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