13880933

Wall Art and Photo Gifts from Mary Evans Picture Library

13880933

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32332592

© Aviation Ancestry

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> Mary Evans Prints Online > New Images July 2023

> Transportation > Cars > Mercury

VISUAL DESCRIPTION
This is a vintage black and white advertisement featuring two characters: a woman driver and the Roman god Mercury. The woman, depicted in profile with a surprised yet pleased expression, exclaims "Oh, Mr. Mercury, you've put a new feather in my cap!" She wears a driving cap adorned with wings that mirror those on Mercury's helmet. Mercury himself is shown as a classical statue come to life; his head turned towards the woman with an implied sense of pride or accomplishment. He has prominent winged sandals and his iconic winged helmet from which he seems to have taken one of the feathers to place metaphorically in the woman's cap. The text below them provides context for this interaction by praising the product being advertised—National Benzole Mixture—a fuel additive intended to improve car performance. It suggests that cars run better on National Benzole Mixture, offering more power and mileage while implying it will make drivers feel proud (hence the 'feather in her cap'). Atop the ad is an emblem stating "NATIONAL" above an image of Mercury's head surrounded by laurels with "BENZOLE MIXTURE" written underneath him. The slogan at the bottom reads "NATIONAL BENZOLE MIXTURE takes you further more M. P. G. " indicating that using this product can increase miles per gallon efficiency for vehicles.

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