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13880951
Wall Art and Photo Gifts from Mary Evans Picture Library
13880951
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32332624
© Aviation Ancestry
VISUAL DESCRIPTION
In this classic print ad for Phillips 66 Aviation Gasoline, we see another iteration of their "Stamp of Approval" campaign theme. Here they draw parallels between ancient practices of stamping gold as proof of authenticity and their own modern-day approval process for aviation fuel quality assurance. This historical analogy serves to elevate the perceived value and trustworthiness of their product through time-tested symbolism—implying that just like stamped gold was trusted for its worth centuries ago; today’s consumers can similarly trust Phillips' approved aviation fuels.
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