13881164

Wall Art and Photo Gifts from Mary Evans Picture Library

13881164

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32332928

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement for Shell, the oil and gas company. The ad features an early biplane flying amidst stylized air currents against a dark sky background. Below the image of the airplane, there's prominent text that reads "The high position held by 'SHELL' in every branch of motoring, is due entirely to its superior quality, the outcome of perfect purity!" This slogan emphasizes Shell's reputation for quality fuel products. Below this main slogan are two testimonials framed within quotation marks. The first one says: "Mr. Henri Farman writes: 'Shell' Motor Spirit is splendid; I have used only 'Shell' in my English Flight. " This quote attributes positive feedback about Shell's motor spirit (gasoline) to Mr. Henri Farman, presumably an aviator or someone notable in early aviation history. The second testimonial states: "Mr. Paulhan, who holds English records for Altitude, Distance and Speed, —wrote — 'I should like to congratulate you on the success of your lubricating oils which enabled me to fly when strong competitors failed. ' Again it suggests another endorsement from Mr. Paulhan regarding Shell’s lubricating oils. At the bottom center of the ad is a directive that says "See that every can is sealed, " implying that customers should ensure they receive authentic and untampered-with products from Shell. Overall, this advertisement aims at associating Shell with pioneering achievements in aviation while highlighting endorsements from respected figures in early 20th-century flight history as proof of their product’s reliability and performance.

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