13881215

Wall Art and Photo Gifts from Mary Evans Picture Library

13881215

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333026

© Aviation Ancestry

VISUAL DESCRIPTION
The image shows a vintage advertisement for Shell, celebrating their success in an aviation event called the "Aerial Derby. " The text is arranged to emphasize the triumph, with "The RACE won on SHELL" prominently displayed. Below this headline are the rankings: 1st place taken by Mr. L. L. Carter, 2nd by Flight-Lieutenant W. H. Longton, and 3rd by Capt. C. D. Barnard. At the bottom of the ad is a notable achievement highlighted: "The Winner, whose average speed was 192-4 miles an hour, crossed the winning line at 220 MILES PER HOUR. " This suggests that Shell's fuel or oil played a significant role in powering these aircraft to victory. The advertisement has a simple yet effective black-and-white design typical of early-to-mid-20th-century print ads and serves as both a testament to technological progress in aviation and as marketing material for Shell's products during that era.

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