13881405

Wall Art and Photo Gifts from Mary Evans Picture Library

13881405

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333406

© Aviation Ancestry

VISUAL DESCRIPTION
This vintage advertisement from Shell features a juxtaposition of two figures representing different eras, emphasizing the theme "Times Change - so does Shell." On the left, an old-fashioned town crier in traditional garb proclaims "Oyez! Oyez!" which historically means "hear ye" and is associated with making public announcements. To his right stands a modern man holding what appears to be a radio or speaker system, labeled as "the National Programme," suggesting advancements in technology and communication methods. The ad cleverly uses these contrasting characters to illustrate progress over time and aligns Shell's brand with contemporary spirit and innovation. It underscores that just as times evolve, so too does Shell adapt its products—specifically its petrol—to meet the demands of modern consumers and their vehicles.

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