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13881417
Wall Art and Photo Gifts from Mary Evans Picture Library
13881417
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333430
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring the text "Caledonia" prominently in the center, which refers to an aircraft known for making Atlantic crossings. Above this title are two caricatured faces with helmets and goggles, facing opposite directions with speech bubbles that say "THERE—" and "—AND BACK", suggesting successful round-trip flights. Below the title, it states that "Caledonia" used "SHELL FUEL AND OIL ON BOTH HER ATLANTIC CROSSINGS, " emphasizing Shell's contribution to the aircraft's journeys. At the bottom of the ad is a bold statement: "YOU CAN BE SURE OF SHELL, " reinforcing brand reliability. The Shell logo appears twice: once as part of 'Shell Aviation' within a rounded stamp on the left side, and again as a smaller icon on the right side depicting what seems like an oil can with wings and also bearing the Shell logo. The overall design conveys trust in Shell products through their association with successful transatlantic aviation endeavors during an era when such feats were highly celebrated advancements in technology and exploration.
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