13881450

Wall Art and Photo Gifts from Mary Evans Picture Library

13881450

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333496

© Aviation Ancestry

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> Animals > Mollusks > Top Shells

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for Shell Oil, emphasizing its reliability and endurance. The caption "IT STAYED ON THE JOB" in bold letters at the top indicates that the product performed consistently without failure. Below this statement, "7, 162 MILES NON-STOP" signifies an impressive distance covered using Shell Oil without interruption. In the middle of the ad are silhouettes of three airplanes flying in formation to illustrate aviation use—specifically by "the R. A. F, " which refers to the Royal Air Force, as noted on a banner-like design element. The bottom portion of the image features large text stating "SHELL OIL, " identifying the brand being advertised. Underneath it reads "STANDING – STARTING – AND RUNNING, " suggesting that Shell Oil ensures functionality from a stationary state through continuous operation. Lastly, there's additional text providing context: “The Shell lubricating oil which was used for the Record flight of 7, 162 miles non-stop, referred to below in terms often referred to by us but proven on this occasion with no uncertain. ” This reinforces that their claims have been substantiated through practical application during a record-setting flight. Overall, this advertisement conveys trustworthiness and performance of Shell Oil products based on real-world achievements associated with aviation excellence.

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