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13881460
Wall Art and Photo Gifts from Mary Evans Picture Library
13881460
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333516
© Aviation Ancestry
VISUAL DESCRIPTION
This is a vintage advertisement featuring a portrait of an early 20th-century aviator, framed within an ornate oval border that includes decorative elements such as ropes and wings. The aviator is depicted wearing a flat cap and a suit, typical attire for men of his era. Below the portrait, the text "PIONEERS OF MODERN AVIATION" serves as both a title and tribute to those who were instrumental in advancing flight technology. The body text provides details about the individual's accomplishments in aviation, mentioning specific events like competitions and milestones achieved. It also highlights endorsements by this pioneer for Shell products such as aviation petrol, aeroshell lubricating oil, and shell carnaret—suggesting that these products are trusted by experts in the field. At the bottom of the advertisement is the bold slogan "YOU CAN BE SURE OF SHELL, " emphasizing consumer confidence in Shell's product quality through association with respected figures in aviation history. The overall design aims to evoke feelings of trustworthiness and reliability while celebrating technological progress.
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