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13881477
Wall Art and Photo Gifts from Mary Evans Picture Library
13881477
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333550
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Shell aviation products, featuring an illustration of a biplane in flight. The headline "Cape Flight Record broken again on SHELL products" suggests that the depicted aircraft has set a new record for flying to the Cape (likely referring to Cape Town, South Africa) using Shell's aviation fuel and oil. The text below the image includes a testimonial from Goulette stating, "Have used Shell products throughout our flight with entire satisfaction. " It also provides information about the aviators Messieurs GOULETTE and SALEL who flew in a FARMAN 190 fitted with a 300 h. p. Lorraine Algol Engine and completed their journey to the Cape in 3 days 17½ hours. This achievement surpassed Mr. Mollison's previous record by nearly 20 hours. At the bottom of the advertisement is another promotional statement emphasizing reliability: “YOU CAN BE SURE OF SHELL, ” which serves as both reassurance of product quality and an effective slogan for brand recognition. Overall, this image captures historical marketing strategies where endorsements by successful aviators were used to promote confidence in aviation-related products during early years of flight advancement.
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