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13881961
Wall Art and Photo Gifts from Mary Evans Picture Library
13881961
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333710
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for 'ALDA Welding Rods' from LIFE magazine, emphasizing the critical role of welding in aircraft manufacturing and maintenance. The ad features dramatic artwork with a focus on an intense beam of light representing the welding process, shining down onto what appears to be part of an airplane's structure. The text within the image reads "HANGS ON THIS WORK" at the top, suggesting that the safety and reliability of air travel depend heavily on quality welding. Below this statement is further explanatory text highlighting how early morning flights rely on precise engineering and construction work done by welders using reliable equipment like ALDA Welding Rods. At the bottom of the ad, there's branding information stating "A PRODUCT OF THE BRITISH OXYGEN CO. LTD. , THAMES HOUSE, MILLBANK, WESTMINSTER - S. W. I. " This indicates that ALDA Welding Rods are produced by The British Oxygen Company Limited (BOC), which was a major industrial gases company based in London. Additionally, there is an illustration of an airplane flying towards the lower right corner against a white background which reinforces aviation as a context for this product's application.
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