13882105

Wall Art and Photo Gifts from Mary Evans Picture Library

13882105

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333880

© Aviation Ancestry

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> Mary Evans Prints Online > New Images July 2023

> Special Days > Christmas > Related Images

VISUAL DESCRIPTION
The image is a black and white advertisement promoting "National Savings Gift Cards" as an ideal Christmas greeting option. At the top, there's an illustration of a man in a suit standing next to a fireplace with stockings hung, looking at one such savings gift card. Below him is another illustration showing two hands holding open the gift card revealing spaces for savings stamps. The text encourages readers to send their friends this colorful card at Christmas, which can be obtained free of charge from any Trustee Savings Bank, Savings Centre, or Post Office. The cards are noted to be available at Post Offices starting December 3rd and have thirty spaces where individuals can stick 6d. , 2/6 or 5/- Savings Stamps—described as a patriotic gift for Christmas. At the bottom of the ad is bold text that reads "NATIONAL SAVINGS GIFT CARDS, " followed by the slogan "the gift with a future, " emphasizing both patriotism and practicality in gifting during the holiday season. The advertisement suggests that giving these savings cards not only serves as festive well-wishes but also encourages financial prudence and supports national efforts—a sentiment likely tied to post-war economic recovery strategies when such campaigns were common. Issued by National Savings Committee (as indicated in fine print), this piece reflects mid-20th-century advertising styles and societal values around thriftiness and support for national causes through personal finance management.

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