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13882140
Wall Art and Photo Gifts from Mary Evans Picture Library
13882140
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333950
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VISUAL DESCRIPTION
This vintage advertisement features Billy Steel, a renowned footballer, who is sharing his personal method for safely crossing the road. The image shows a portrait of Billy with an earnest expression, emphasizing the seriousness of road safety. Below his photo are step-by-step instructions likening the act of crossing a street to navigating through opponents on the football field. It's clear that this message aims to leverage Billy Steel's authority in sports to educate and influence public behavior regarding traffic safety. The text stresses caution and vigilance, reminding readers that while taking risks might be part of soccer, when it comes to roads, safety must come first. This campaign was issued by the Ministry of Transport as part of their efforts to reduce accidents and promote pedestrian awareness.
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