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13882151
Wall Art and Photo Gifts from Mary Evans Picture Library
13882151
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333972
© Aviation Ancestry
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> New Images July 2023
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> Royal Navy
VISUAL DESCRIPTION
The image is a black and white advertisement featuring the text "KEEPING UP THE GOOD WORK" prominently at the top. Below this headline, there's an illustration of a smiling man in what appears to be a military uniform, with his head turned towards the viewer as if he's looking out from the page. Above him to the left, there's a small graphic of an airplane, suggesting an association with aviation. The body text praises NAAFI (Navy, Army and Air Force Institutes), describing it as a "boon and blessing" to thousands of Royal Air Force men and women during wartime. It highlights that NAAFI continues its good work even in peacetime by providing facilities for refreshment, rest, and recreation—offering comfort just where service members need it most. It emphasizes that NAAFI is owned by the services, operated by them, and profits are not returned to shareholders but used instead for further amenities and supporting service benevolences. At the bottom of the ad is another call-to-action encouraging readers to keep patronizing NAAFI in order to help improve their standard of service. The logo for NAAFI is displayed below this message along with three locations: Boxley Towers Claygate Esher Surrey. Overall, this advertisement aims at reinforcing support for NAAFI among its target audience by reminding them of its value during war times as well as peace times.
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