13882155

Wall Art and Photo Gifts from Mary Evans Picture Library

13882155

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333980

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage black and white advertisement for Pepsodent toothpaste or tooth powder featuring the product's ingredient "Irium. " The ad illustrates an anthropomorphic tube of Pepsodent with arms, holding a shield and sword, suggesting it is armed to fight against dull teeth. The text bubble from the tube exclaims, "Now that we're armed to the teeth. . . , " followed by another voice saying, "Oh! Talking of teeth—it's IRIUM does the trick!" The main headline reads: "IRIUM in Pepsodent defeats dull teeth!" Below this headline is further explanatory text stating that Irium works as a secret when you keep your mouth shut but reveals its effects once you use your toothpaste since only Pepsodent contains this special ingredient. It claims to be a newly discovered cleansing miracle that dissolves surface stains and keeps your mouth scrupulously clean and fresh. At the bottom right corner of the ad are two products: 'Pepsodent Tooth Paste' and 'Pepsodent Tooth Powder, ' indicating that both forms contain Irium. A small tagline at the very bottom left encourages readers to take this tube home tonight. Lastly, there's handwritten text on the side which appears unrelated to the original print advertisement; it reads "7½ x 3½" 2/2", possibly referencing dimensions or instructions for reproduction or placement in another medium.

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