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13882492
Wall Art and Photo Gifts from Mary Evans Picture Library
13882492
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32334384
© Aviation Ancestry
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VISUAL DESCRIPTION
The second advertisement continues with the theme of enhancing industrial efficiency through modern transportation solutions provided by Douglas Industrial Trucks. This time, however, there's an additional element: gender roles in wartime labor force participation. It states boldly that "The nation cannot afford to permit slow moving carrying methods to sabotage production by causing 'waits'," framing inefficiency as almost unpatriotic during what appears to be a war effort context. The illustration depicts a woman operating one such truck and claims she could replace ten men for more critical tasks—reflecting both the necessity and value placed on women's labor during times when male workforce was depleted due to military service.
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