13882499

Wall Art and Photo Gifts from Mary Evans Picture Library

13882499

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32334400

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Architecture > Industrial

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
In this retro advertisement, we see another depiction of the Douglas Industrial Power Truck; however, this time there's a focus on labor-saving benefits. With "TEN MEN SAVED by each" as its headline, it implies significant workforce efficiency gains by using these trucks in industrial settings. The female operator depicted adds an interesting dimension—challenging traditional gender roles during that period by placing a woman in what would have been considered a male-dominated field. Her poised stance atop the robust machinery serves not only as product promotion but also subtly hints at changing societal norms regarding women's capabilities in industry.

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