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13883057
Wall Art and Photo Gifts from Mary Evans Picture Library
13883057
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32334782
© Aviation Ancestry
VISUAL DESCRIPTION
Focusing on economic efficiency and operational effectiveness, this fourth advertisement asserts that "a COLES CRANE pays its way" through improving loading/unloading processes and keeping materials moving without bottlenecks—essentially doing the work of ten men quickly enough to repay its cost within months. Alongside this claim is an illustration depicting another model from their fleet confidently carrying out tasks meant for multiple workers—a powerful statement about automation's role in industry during that era. Below lies additional advertising copy promoting Coles Electric Hoists as part of their complete mechanical handling service offering.
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