13883295

Wall Art and Photo Gifts from Mary Evans Picture Library

13883295

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32335070

© Aviation Ancestry

VISUAL DESCRIPTION
In this classic advertisement from Zwicky Limited of Slough, Bucks., we see an appeal made to patriotism and quality with their equipment being supplied "to the Royal Air Force and leading airplane builders." The image features a sleek fuel pump juxtaposed against an aircraft wing, suggesting precision engineering and aerodynamic efficiency. The slogan "Take the Zwicky Pump under your wing..." cleverly plays on aviation themes while promoting their range of refuelling units, petrol de-aerators, hand and power pumps, filters, nozzles – all essential components for maintaining air fleet operations during what appears to be an era focused on technological advancement in aviation.

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