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Wall Art and Photo Gifts from Mary Evans Picture Library
13883505
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32335354
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Sternocleanse, " a product marketed as providing complete protection against industrial dermatitis. The ad suggests that there are only two grades of Sternocleanse needed to protect against all forms of this condition. On the left, "Sternocleanse No. 1" claims to protect against dermatitis from paint, grease, spirits, oil, tar, metal dust, etc. , while on the right "Sternocleanse No. 2" protects against dermatitis from soluble oils, chemicals & water-wet solutions etc. The text emphasizes that for abnormal conditions special grades can be supplied and insists customers should refuse all substitutes. The company's name and address are provided at the bottom: STERNOL LTD. , FINSBURY SQUARE, LONDON E. C. 2 along with contact information including telephone and telegraph details. The ad has a strong call-to-action tone with bold lettering stating "YOU NEED ONLY ONE OF THE TWO GRADES OF Sternocleanse to ensure COMPLETE PROTECTION AGAINST INDUSTRIAL DERMATITIS. " It also includes a note at the bottom right corner indicating where inquiries should be addressed: "All enquiries to be addressed to INDUSTRIAL SPECIALITIES DEPT. , No. 32. "
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