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13883582
Wall Art and Photo Gifts from Mary Evans Picture Library
13883582
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32335492
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for car instruments by The British Instrument Company Limited, featuring two products: the Car-Thermo and the Safety Gauge. The ad emphasizes the precision and quality of their instruments, suitable for any car. The top half of the ad showcases the Car-Thermo, described as a scientifically calibrated instrument which indicates temperature where it matters—in the cylinder head. It notes that there's no soldering or drilling required for installation; instead, a responsive element is inserted through a small hole in a cylinder stud with the other end held in position by a radiator pad method. Below this description is an illustration of what appears to be the Car-Thermo device itself—a round gauge with numerical indicators and possibly a needle to display temperature readings. Next to this image are pricing details indicating that it costs 25 shillings complete. The lower portion of the advertisement introduces another product called "The Car-Thermo Safety Gauge. " This tool replaces existing oil gauges and promises ease of installation similar to their primary product. It also mentions compatibility with holes in standard oil gauges and claims to combine these features with those known from their original Car-Thermo. At 37 shillings and sixpence complete, this safety gauge sits at a slightly higher price point than its counterpart above. Finally, at the bottom is bold text stating "THE BRITISH INSTRUMENT COMPANY LIMITED" followed by an address at Hendon Aerodrome London N. W. 9. , suggesting that aviation-related expertise may influence their automotive instrument design philosophy. A telephone number (Colindale 6075-6-7) provides potential customers with direct contact information.
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