13883805

Wall Art and Photo Gifts from Mary Evans Picture Library

13883805

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32335832

© Aviation Ancestry

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> Arts > Literature > Magazines

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for the Gyro-Magnetic Compass, manufactured by Kelvin & Hughes Aviation Limited. The ad features an illustration of the compass system components: a large compass indicator with "KH" branding on its face, an amplifier box, a resolver unit, and a detector device. Above these illustrations are labels pointing to each component. The main headline reads "NO TWO WAYS ABOUT IT!" emphasizing confidence in the product's reliability and uniqueness. Below this headline is descriptive text that highlights one innovation about their gyro-magnetic compass (G. M. P. ), stating it as a recognized leader in aviation technology due to its ability to provide accurate directional reference unaffected by turning movements or gradient errors. At the bottom left corner stands an anthropomorphized cat character wearing overalls and holding up what appears to be another model of the compass system; this adds a whimsical touch to the otherwise technical advertisement. The company logos for Kelvin & Hughes Aviation Limited and Smiths Aircraft Instruments Limited are prominently displayed at the bottom alongside additional text offering detailed pamphlets upon request. The overall design reflects mid-20th-century advertising styles commonly seen in trade publications or technical magazines related to aviation and navigation equipment.

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