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13883924
Wall Art and Photo Gifts from Mary Evans Picture Library
13883924
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32335946
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring James Short, an optician who lived from 1710 to 1768. The image portrays a black and white illustration of James Short with his signature below the portrait. He appears dignified, wearing a wig typical of the era, and he's seated with one hand resting on what seems to be a book or stack of papers. The ad headline reads "AND STILL THE WORK GOES ON, " suggesting that the legacy of James Short's work in optics continues. The body text praises Short's achievements in crafting telescopes that were highly esteemed during his lifetime for their precision and excellence. It also mentions that despite advancements in technology since then, there remains great respect for his contributions to optical science. In addition to honoring James Short's memory, the advertisement promotes R & J Beck Ltd (R. &J. BECK. LONDON) and Wray (W. WRAY LTD LONDON), companies associated with optical instruments like microscopes and telescopes. Their addresses are listed as CENBECK WORKS, GREAT WEST ROAD, BRENTFORD, MIDDLESEX; THE PULLIN OPTICAL COMPANY LTD. , MEASURING INSTRUMENTS (WRAY); S. A. RUEGG HIGH WYCOMBE Limited at Phoenix Works Great West Road. At the bottom right corner is an instruction requesting all inquiries be directed to Phoenix Works Great West Road—a nod towards continued service and expertise in the field of optics reminiscent of James Short’s time.
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