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13884062
Wall Art and Photo Gifts from Mary Evans Picture Library
13884062
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336156
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the "New Reid-Sigrist Gyroizon, " an aviation instrument designed to aid pilots in flying conditions with poor visibility, commonly referred to as "blind flying. " The ad features a prominent image of the instrument at the top, which resembles a classic artificial horizon gauge used in aircraft. Below this image is bold text asking readers, "Have YOU tried it?" suggesting that this product may be innovative or not yet widely adopted. The advertisement lists several endorsements from individuals who presumably have authority or experience in aviation. These testimonials highlight the simplicity and suitability of the Gyroizon for blind flying conditions and praise its design for easy learning and use. One testimonial suggests that it fills a long-felt want within the Airwork School of Flying. At the bottom of the ad, there's additional information identifying Reid & Sigrist Ltd. , located at Shannon Corner, Kingston By-Pass, New Malden, Surrey as both producer and distributor of this navigation device. It also mentions that they are known for making other flight instruments underlined by their tagline "Produced by the makers of the Reid-Sigrist Turn Indicators. " Overall, this black-and-white advertisement aims to promote safety and innovation in aviation technology during an era when advancements were critical to improving pilot confidence and capability under challenging flight conditions.
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