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13884091
Wall Art and Photo Gifts from Mary Evans Picture Library
13884091
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336204
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for Reid & Sigrist Ltd. , emphasizing the reliability and importance of their aviation instruments as "The PILOT'S SAFEGUARD. " The ad features a stylized pilot's head wearing an aviator cap and goggles, flanked by two of the company's instruments—a Service Type TURN INDICATOR on the left, and a Bubble Type CLIMB INDICATOR on the right. It highlights endorsements from notable flyers who have used Reid-Sigrist Instruments in their record-breaking flights, including Miss Jean Batten, Mrs. Beryl Markham, Capt. C. W. A. Scott, Sq. Leader F. R. D Swain R. A. F. , Mr. H. L Brook, Flt. -Lt. M. J Adam R. A. F. , Mr O. E A Clouston, Mrs Kirby Green and Mr V Ricketts. Below this list is another endorsement from Jim Broadbent stating: “Your instruments again proved invaluable. ” This serves to reinforce the message that these instruments are trusted by experienced pilots. At the bottom of the ad is information about Reid & Sigrist Ltd. , located at Shannon Corner Kingston-By-Pass New Malden Surrey with a telephone number provided (MALDEN 3272). The overall design has an art deco influence typical of early to mid-20th-century graphics with bold lettering and clear imagery meant to convey trustworthiness and technical precision essential for aviation safety.
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