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13884172
Wall Art and Photo Gifts from Mary Evans Picture Library
13884172
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336308
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VISUAL DESCRIPTION
This image features a vintage advertisement for the Weston Master Universal Exposure Meter, produced by Sangamo Weston Limited. The ad is titled "Blind Approach" and includes a photograph at the top showing a baby reaching out towards a camera with its lens cap on, humorously suggesting that even without seeing through the lens, one can still get proper exposure using their product. The text emphasizes that despite the humorous angle of the photo where extremes in light values are present (the baby's white blouse and black hat), accurate exposure could be difficult to achieve without proper equipment. It promotes the use of their "Master" Exposure Meter as an essential tool for photographers to ensure correct exposures in varying lighting conditions. At the bottom of the advertisement is an illustration of the meter itself along with pricing information: $27. 50 in Canada or £8 5s. 0d. , which reflects historical currency values. The overall message conveys confidence in their product's ability to handle challenging photographic situations and underscores Weston's reputation for precision instruments within photography circles during that era.
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