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13884336
Wall Art and Photo Gifts from Mary Evans Picture Library
13884336
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336466
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Short & Mason Ltd. , a company specializing in aviation and meteorological instruments. The ad features an image of an S. & M. service static altimeter on the left, which is used to measure altitude by pilots and in meteorology. The central part of the advertisement showcases the company's logo with stylized "S&M" initials, flanked by arrows pointing towards it, emphasizing their brand name "Short & Mason. " Below this are bold letters spelling out "INSTRUMENTS, " indicating their area of expertise. The text below the logo provides additional information about the products offered by Short & Mason Ltd. , including complete panel sets, service and civil types of equipment designed for use in various sectors such as aviation and weather monitoring. They highlight their role as contractors to prestigious entities like Air Ministry, Admiralty, War Office, etc. , as well as colonial and foreign governments. They also mention being sole concessionaires for "SESTREL AERO" compasses along with offering aero turn and bank indicators—critical instruments for aircraft navigation. At the bottom of the ad is an invitation to request catalogues upon application at 'THE INSTRUMENT HOUSE, ' located at ANEROID WORKS on Macdonald Rd. , Walthamstow E17—a specific address that likely served as their headquarters or main retail location during that time period. Lastly, there's a seal-like emblem on the lower right corner possibly representing some form of certification or association relevant to Short & Mason Ltd. 's business operations.
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