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13884406
Wall Art and Photo Gifts from Mary Evans Picture Library
13884406
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336602
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VISUAL DESCRIPTION
This is a vintage advertisement from December 11, 1924, for S. Smith & Sons (Motor Accessories) Ltd. , showcasing their aviation instruments. The ad features an illustration of a biplane flying over a stylized map of the Eastern Hemisphere with emphasis on Europe and Africa. Below the plane are two detailed images of aircraft instruments: one appears to be an altimeter and the other possibly a speedometer or another type of gauge. The headline reads "BE SAFE BE SURE BE SMITH EQUIPPED" in bold letters, emphasizing safety and reliability through the use of Smith's navigational instruments. The main text underscores that "the very safety of passengers is dependent upon the accuracy of navigating instruments, " highlighting that machines on Imperial Airways are fitted with Smith Instruments as proof of their commitment to reliability and accuracy. At the bottom right corner is the company logo for S. Smith & Sons along with their address at Cricklewood Works, London N. W. 2. , indicating their location and providing contact information for potential customers interested in equipping their aircraft with these trusted navigation aids. Overall, this historical advertisement reflects early 20th-century marketing techniques aimed at promoting technological advancements in aviation safety equipment during an era when air travel was still relatively new and rapidly developing.
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