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13884449
Wall Art and Photo Gifts from Mary Evans Picture Library
13884449
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336690
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Smith's Aircraft Instruments, specifically promoting the "HUSUN" Aperiodic Compass. The ad features an illustration of the compass prominently in the center against the backdrop of a map outline of South Africa, indicating that this product is targeted towards aviators flying to or within South Africa. Above the compass are portraits of three aviators wearing flight gear and caps: two men flanking a central image of a man and woman pair, possibly highlighting notable pilots or endorsements from individuals who may have used Smith's instruments. Below are four additional portraits—two women on either side and two men in between—all presented as testimonials or supporters of the product. The top portion includes Smith's logo with wings on either side, symbolizing aviation. The text "TO SOUTH AFRICA" emphasizes the geographic focus. At the bottom, there is further information about Smith's Aircraft Instruments along with their branch address at S. Smith & Sons (Motor Accessories), Ltd. , 185-189 Great Portland Street, London W1. , which suggests that this advertisement likely dates back to when postal addresses included such detailed street locations before modern postal codes were widely used. Overall, this image captures both advertising practices from its era and historical aspects related to aviation technology and marketing strategies targeting specific regions like South Africa during early-to-mid 20th century flight expansion.
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