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13884488
Wall Art and Photo Gifts from Mary Evans Picture Library
13884488
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336768
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Smith's aircraft instruments, specifically highlighting the reliability of their products as chosen by Mr. J. A. Mollison for his record Atlantic flight in a de Havilland "Puss Moth" airplane (with Gipsy engine). The ad features an image of the P. 4 "Husun" compass, which is described as 'The World's Supreme Compass' and 'Aperiodic'. At the top, there are wings flanking the company logo with text that reads "Unfailing Reliability Was Essential!" Below this statement, it emphasizes that Mr. J. A. Mollison selected Smith's Instruments and KLG Plugs once again for his aviation needs. Mr. Mollison is quoted saying: “Your equipment performed magnificently. ”—Mollison The bottom part of the ad provides additional information about where to find these instruments at 185 Great Portland Street, London W1. , along with contact details such as telephone number and telegraphic address. Overall, this advertisement aims to convey trust in Smith's Aircraft Instruments through association with a successful record-setting flight by aviator J. A. Mollison.
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