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13884579
Wall Art and Photo Gifts from Mary Evans Picture Library
13884579
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336956
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement celebrating the victory of Mr. C. E. Gardner in the King's Cup air race of 1936, featuring an image of him holding a large trophy cup alongside another gentleman who appears to be congratulating him or sharing in the success. Above them, there's an illustration of the aircraft that was flown during the race—a Percival Vega Gull with a de Havilland Gipsy Six engine. The ad highlights that this winning aircraft was equipped with Smith's instruments and specifically mentions "Husun" Aperiodic Compass and "K. L. G. " Sparking Plugs as part of its equipment—suggesting these components played a role in securing victory. At the bottom, it notes that Smith's Aircraft Instruments were located at Cricklewood Works, London, N. W. 2. , providing not only promotional content but also location information for potential customers interested in their aviation products. The overall layout combines elements of achievement (the trophy and winners), product endorsement (aircraft and parts), and company branding ("Smith’s"), aiming to leverage racing success into commercial appeal for pilots and aircraft owners of that era.
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