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Wall Art and Photo Gifts from Mary Evans Picture Library
13884755
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337302
© Aviation Ancestry
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VISUAL DESCRIPTION
The image shows a vintage advertisement for an "AUTOMATIC CONTROL OF AIRCRAFT" system by Smiths, specifically the 'S. E. P. 1' model which stands for Electric Automatic Pilot. The ad is in black and white, featuring bold and capitalized text at the top to grab attention. Below this headline, the name of the product is presented with quotation marks around 'S. E. P. 1', emphasizing its brand identity. At the bottom of the advertisement are details on where to obtain full particulars: applicants are directed to contact SMITHS AIRCRAFT INSTRUMENTS LTD. , indicating that this company specializes in aviation instruments. The address provided is Cricklewood Works London N. W. 2. , suggesting that this was likely targeted towards a British audience. A logo representing Smiths Aircraft Instruments Ltd appears just above their name and address; it features what looks like a winged emblem inside a shield-like shape, symbolizing their association with aviation technology. Overall, the layout is simple yet effective for its time period, focusing on presenting essential information without any distracting imagery or design elements—typical of early-to-mid-20th-century advertising styles.
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