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13885574
Wall Art and Photo Gifts from Mary Evans Picture Library
13885574
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337942
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VISUAL DESCRIPTION
This is a vintage advertisement from July 20, 1933, promoting the FROG (Flies Right Off Ground) model airplane as an ideal activity for the spring and early summer seasons. The ad highlights the realistic flying capabilities of these scale model airplanes which are designed to take off from the ground just like full-sized aircraft. It emphasizes that FROG models are not toys but accurate scale models of famous fighter aircraft. The advertisement also mentions that FROG models bear the insignia of six different foreign countries and announces a price reduction to 7/6 (seven shillings and sixpence). Additionally, it invites enthusiasts to join the FROG CLUB by sending in a coupon found in every box or writing to Lines Bros Ltd. , at Tri-ang Works, Morden Road, Merton, London. Featured prominently is an illustration of one such model airplane with detailed design features. The ad carries a bold headline "FROG CRASH-PROOF SCALE MODEL AEROPLANE" suggesting durability and resilience in use. It's noted that these models are made exclusively by International Model Aircraft Ltd. , with Lines Bros. Ltd acting as sole concessionaires. At the bottom right corner, there's an assurance that these items can be found on sale at stores and toy shops; if not available locally, customers are directed to write directly to Lines Bros. Overall, this image captures both historical advertising practices and hobbyist culture surrounding model aviation during the early 20th century.
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