Home > Mary Evans Prints Online > New Images July 2023
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Wall Art and Photo Gifts from Mary Evans Picture Library
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Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338018
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Wakefield Castrol motor oil, specifically promoting the "R" Heavy Motor Oil. The ad suggests that this oil was chosen as the leading option in an election result, metaphorically stating it "heads the Poll. " It emphasizes that the majority of aero engines are lubricated with Wakefield Castrol and highlights endorsements from pilots who regard it as "the one oil for all engines. " The advertisement lists several benefits of using this motor oil: greatest possible efficiency, longest life to motors, and an irreducible minimum of carbon deposits. Additionally, it notes that Wakefield Castrol is contracted to the Admiralty & Allied Forces, suggesting its use in military applications during the time period. At the bottom left corner is a signature line indicating C. C. Wakefield & Co. , located at Cheapside London England, which identifies the company behind Castrol brand oils. Overall, this image captures a piece of marketing history where product quality and endorsements were key selling points in print advertisements.
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