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Wall Art and Photo Gifts from Mary Evans Picture Library
13885646
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338066
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement featuring the headline "A British Firm beats the Germans. " It showcases an illustration of two figures, one appearing to be a pilot in full gear with goggles on his head and the other possibly an admirer or colleague, looking up towards a biplane aircraft flying overhead. The text below boasts about "THE SECRET, " which is revealed as Castrol "R" Motor Oil. This product by C. C. Wakefield & Co. Ltd. , according to the ad, possesses "the lowest cold test of any known Aero Engine Oil. " There's also reference to various publications like 'Evening News, ' 'Daily Mail, ' etc. , suggesting that this information has been reported widely. The advertisement emphasizes national pride and technological competition between Britain and Germany, highlighting Castrol's contribution to British aviation success through its superior lubricant. The address for C. C. Wakefield & Co. Ltd. , named as Wakefield House in Cheapside, London, is provided at the bottom of the ad along with their logo. This type of advertisement was common in early 20th-century print media where nationalism often played a role in marketing strategies for products ranging from everyday household items to specialized industrial goods like engine oil.
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