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13885648
Wall Art and Photo Gifts from Mary Evans Picture Library
13885648
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338078
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring a biplane, with the caption "A NEW ROLE FOR THE R. A. F. " The image depicts an aerial "Ammunition Column" which refers to an aircraft being used to bring up much-needed ammunition to a freshly-captured trench during the recent advance of the British Fourth Army. Below the main illustration are logos for Castrol Motor Oil and SBAC (Society of British Aerospace Companies), suggesting that Castrol oil was used in aviation engines, highlighting its reliability and performance. The text also includes endorsements from notable figures like Sir Charles Wakefield, Bart. , C. V. O. , indicating credibility and prestige associated with the product. Additionally, there's contact information for C. C. Wakefield & Co. , Ltd. , located at Wakefield House, Cheapside, London. The artwork style suggests it dates back to around World War I era when military aviation was becoming increasingly important and when companies often boasted about their contributions to war efforts through advertising.
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