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13885663
Wall Art and Photo Gifts from Mary Evans Picture Library
13885663
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338100
© Aviation Ancestry
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VISUAL DESCRIPTION
This image appears to be a vintage advertisement for Castrol "R", an engine oil product by C. C. Wakefield & Co. , Limited. The ad features a series of nine small illustrations arranged in three rows, each depicting different entities that symbolize speed and power: dragonflies, lions, falcons, Maoris (indigenous Polynesian people of New Zealand), Vikings, Cossacks, and eagles. At the center is the most prominent illustration showing a pilot wearing an aviator cap and goggles with his face framed within what looks like a circular window or possibly the rim of an aircraft's cockpit. The text surrounding these images emphasizes that all types of powerful beings — from insects to humans — as well as "ALL AERO ENGINES 'DO BETTER' ON CASTROL 'R'. " It also includes reminders about Castrol R's use on three Atlantic flights and its association with world altitude records between London and Madrid. Below this collection of images and statements is the bold brand name "Castrol" in stylized lettering with the registered trademark symbol beside it. At the bottom edge of the advertisement are details about the company: "C. C. WAKEFIELD & CO. , LIMITED, " along with their address at Wakefield House, Cheapside, London. The overall design suggests that this advertisement likely dates back to early-to-mid 20th century when aviation was rapidly advancing and motor oils were being marketed based on performance enhancement claims.
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