13885692

Wall Art and Photo Gifts from Mary Evans Picture Library

13885692

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32338158

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement for Wakefield Castrol motor oil, emphasizing its pioneering status in aviation and motorsports. The ad features three illustrations: an airplane flying overhead, symbolizing "FIRST in the Air, " a racing car speeding along, representing "FIRST on the Road, " and a stylized depiction of writing with smoke in the sky to indicate "FIRST to Write in the Sky. " The text proclaims that Castrol was the first choice for ocean flights by aviation pioneers who trusted no other lubricant but Wakefield Castrol. It highlights that this oil has been used in historic flights around the world due to its excellence. At the bottom right corner is a prominent logo of Wakefield Castrol with their tagline "IT SELLS BECAUSE IT EXCELS!" Below this logo are details of C. C. WAKEFIELD & Co. , Ltd. , including their address at Wakefield House, Cheapside, E. C. 2.

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