13885705

Wall Art and Photo Gifts from Mary Evans Picture Library

13885705

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32338184

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
The image is a vintage advertisement for Castrol Motor Oil, featuring an illustration of the mythological character Icarus. On the left side of the image, there's a large canister labeled "WAKEFIELD" with "Castrol" prominently displayed in bold lettering along with "MOTOR OIL". The canister also has text that reads "FOR ALL TYPES OF INTERNAL COMBUSTION ENGINES, " indicating its wide range of use. To the right, we see an artistic rendering of Icarus' wings lying broken on the ground, symbolizing his failed flight due to inadequately equipped wings made from feathers and wax. Above this scene is a headline stating "Icarus was ill-equipped". Below this dramatic depiction, there's text drawing a parallel between Icarus' poor choice in equipment and the importance of choosing reliable motor oil for modern engines. It suggests that while men today take risks when flying (implying advancements in aviation), they seldom disrespect oil quality and almost invariably choose safe options like Wakefield Castrol Motor Oil. At the bottom right corner is another logo for Castrol Motor Oil with trademark registration notice alongside it. Additionally, information about C. C. Wakefield & Company Ltd. , including their address at Wakefield House, Cheapside London EC2 indicates their business location. This ad cleverly uses mythology to emphasize reliability and safety provided by using their product over taking unnecessary risks as Icarus did.

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